Mergers[ edit ] Media mergers are a result of one media related company buying another company for control of their resources in order to increase revenues and viewership. As information and entertainment become a major part of our culture, media companies have been creating ways to become more efficient in reaching viewers and turning a profit. Successful media companies usually buy out other companies to make them more powerful, profitable, and able to reach a larger viewing audience.
See Article History Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networksand media content. Media convergence transforms established industries, services, and work practices and enables entirely new forms of content to emerge.
The five major elements of media convergence—the technological, the industrial, the social, the textual, and the political—are discussed below. Technological convergence The technological dimension of convergence is the most readily understood.
With the World Wide Websmartphonestablet computerssmart televisionsand other digital devices, billions of people are now able to access media content that was once tied to specific communications media print and broadcast or platforms newspapersmagazinesradiotelevision, and cinema.
Courtesy of Apple Since a diverse array of content is now being accessed through the same devices, media organizations have developed cross-media content.
For example, news organizations no longer simply provide just print or audiovisual content but are portals that make material available in forms such as text, video, and podcasts, as well as providing links to other relevant resources, online access to their archives, and opportunities for users to comment on the story or provide links to relevant material.
These developments have transformed journalism by breaching longstanding boundaries—between who is and is not a journalist see citizen journalismbetween deadlines and other time, between journalists and editors, and between content platforms.
American journalism professor Jane Singer argued that in journalism today the formerly once-closed newspaper story is now an open text, with an ongoing existence.
Industry mergers Such technological transformations have been met by industry convergence and consolidation, as well as by the rise of giant new digital media players. The s and early s saw large mergers, where the biggest media companies sought to diversify their interests across media platforms.
In the late s all these mergers made sense according to the logic of synergiesin which cross-platform media entities were greater than the sum of their component parts. However, after the technology bubble burst in with the NASDAQ crash, it became apparent that cultural differences between merged entities were more difficult to overcome than was first thought.
Social media Social media is a new driver of the convergent media sector. The term social media refers to technologies, platforms, and services that enable individuals to engage in communication from one-to-one, one-to-many, and many-to-many. While the Internet has always allowed individuals to participate in media not only as consumers but also as producers, the social aspect of media convergence did not flourish until the s, with the rise of Web 2.
Social media is exemplified by the rise of online communication services that include the social network Facebookthe microblogging service Twitterthe video-sharing Web site YouTubeblog software such as Blogger and WordPressand many others.
The scale of growth of these social media platforms has been phenomenal. Facebook first became publicly available inand by it had over one billion users. In it was estimated that over 72 hours of video a minute were being uploaded onto YouTube, and over four billion videos a day were being viewed from that site alone.
First, social media make it possible for everyone in the network to be simultaneously producer, distributor, and consumer of content. Transmedia storytelling One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms.
Although it is intimately connected to brands and franchises being spread across media by corporate conglomerates e. Although transmedia storytelling predated the Internet, media convergence has greatly extended its possibilities. By the arrival of media convergence meant that when the British Broadcasting Corporation recommissioned Doctor Who after 16 years off the air, the new series had an explicitly transmedia format, with such material as specially produced short online episodes, Web sites set within the Doctor Who world, and podcast commentaries on the televised episodes.
However, there has not yet been a media franchise that has become totally transmedia-oriented; all have had a primary source for the narrative, such as a film, television show, or book.
Media convergence policy Media convergence has also thrown up new challenges for policy. For most of the 20th century, media content was delivered through particular platforms, such as books, newspapers, magazines, radio, television, cinema, and video games. These different media were subject to different levels of regulation based upon whether they were distributed in public or consumed in private, whether children could access the content, whether a particular medium may have more impact on its audience, and so on.
Moreover, as noted above, users themselves are not just the consumers of content but increasingly its producers and distributors. The nature of media companies has also changed.
For example, the computer company Apple, Inc. The search-engine firm Google, Inc. How to achieve long-established principles of media policy, such as ensuring diversity of ownership and content, regulating access on the basis of community standards, and meeting local content requirements in an age of global media, is a major challenge for policy makers in the age of media convergence.
The original iPod, Pleased to share a draft of an article Daniel Kreiss and I are working on for the upcoming International Encyclopedia of Communication Theory and lausannecongress2018.com think this compliments some of the great work being done through the Digital Keywords Project—especially Digital and Analog..
We would appreciate any comments you care to give! Media convergence: Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.
It brings together the “three C’s”—computing, communication, and content—and is a direct consequence of the digitization of media .
The Cult of the Amateur: How blogs, MySpace, YouTube, and the rest of today's user-generated media are destroying our economy, our culture, and our values [Andrew Keen] on lausannecongress2018.com *FREE* shipping on qualifying offers. Amateur hour has arrived, and the audience is running the show In a hard-hitting and provocative polemic.
A Collection of Interesting, Important, and Controversial Perspectives Largely Excluded from the American Mainstream Media. 10 How Has Media Convergence Changed American Culture. Axia College Material Appendix A Midterm Exam Answer each question below.
Answers should be approximately words per question. Americans use many different sources of media to gain information about the government. This lesson explores American media information sources throughout history and looks at the influence of old.